Dublin, May 26, 2022 (GLOBE NEWSWIRE) — The report “Social Media Security Market – Forecast 2022 to 2027” has been added to from ResearchAndMarkets.com offer.
The social media security market is expected to reach a market size of US$4,316.343 million by 2027, growing at a CAGR of 20.22%. This market was valued at US$1,189.385 million in 2020.
Social media is an emerging platform where people connect for many purposes. With increasing internet penetration and growing use of smart devices, social media is growing in popularity and adoption. However, with the rise of social platforms and users, social crime and insecurities have increased significantly.
Social crime includes social harassment, fake profiles, misleading leads, data theft, breach, hacking and others. The high risk of social crime creates the market demand for social media security services. Rising instances of crime and social dysfunctions are expected to drive the market demand for social media security. Additionally, the expansion in the use of social media platforms as sources of revenue has also increased the market prospects for social media security.
Geographically, the social media security market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific regions for the study. The Asia-Pacific social media security market is expected to grow at a lucrative rate during the forecast period. The regional market is driven by the growing internet penetration in the region and the growing adoption of social media.
Additionally, an increase in social media revenue has significantly increased disposable income. Social media platforms such as Instagram and Facebook have become a zone for entertainment, education, skills enhancement and connection in the Asia-Pacific region, which has significantly increased social media revenue.
Rising revenue and the propelling threat of social crime and cyber crime are expected to drive the social media security market in the region. North America and European regions are expected to dominate the market due to higher spending capacity and large number of users.
Rising internet penetration has encouraged the adoption of social media, creating a demand for social media security to protect the account from social cyber threats and crime.
One of the major reasons expected to drive the growth of the market is the growing internet penetration, which has enabled the growing adoption of social media platforms across the globe. Data from the World Bank Organization shows that the proportion of the population using the internet has grown exponentially, from around 49% in 2017 to over 62% in 2021.
The increase in internet penetration has also boosted the use of social media platforms. Data from Our World in Data shows Facebook users worldwide grew from 1.75 billion in 2017 to 2.38 billion in 2019. Corresponding Pinterest users jumped to 291 million in 2019 from 195 million in 2017 .
Instagram, which has the most active users, grew from 750 million users in 2017 to over a billion users in 2019. The rise of social media is expected to bombard market demand in social media security to insure against social media. media risk.
Growing cases of cybercrime
Another key factor supporting the growth of the social media security market is the rise in the instances of social media and cyber crime, which has severely affected the users. Social media has become an inevitable part of life and has opened up many opportunities for growth.
Various platforms like Instagram and Facebook have provided business and other earning opportunities especially for individuals and small businesses and hence involve the sharing of loads of financial and personal information. With the boom in social media platforms and other facilities, an increase in social media and cyber crime cases has been observed.
In India, for example, the year 2020 saw an increase in cybercrime cases of 11.8%, amounting to 50,035 cases. Of these, 578 cases were the effect of fake news and information posted on social media platforms, 972 cases of harassment by cyberbullying and bullying, 149 cases of harm by false profiles and more than 98 cases of data theft through social platforms.
The National Crime Record Bureau (NCRB) also states that the cyber crime rate in the country reached 3.7% in 2020 from 3.3% in 2019. Hence, the increase in cyber crime has created the demand for security of social media for better security.
Main topics covered:
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1. Market factors
4.2. Market constraints
4.3. Analysis of the five forces of carriers
4.3.1. Bargaining power of suppliers
4.3.2. Bargaining powers of buyers
4.3.3. The threat of substitutes
4.3.4. The threat of new entrants
4.3.5. Competitive rivalry in the industry
4.4. Industry Value Chain Analysis
5. SOCIAL MEDIA SAFETY MARKET, BY SIZE
5.2. Big business
5.3. Small and medium-sized enterprise
6. SOCIAL MEDIA SECURITY MARKET, BY SOLUTION
6.3. Risk management
6.4. Access management
7. SOCIAL MEDIA SECURITY MARKET, BY GEOGRAPHY
7.2. North America
7.2.1. United States
7.3. South America
7.5. Middle East and Africa
7.5.1. Saudi Arabia
7.5.2. United Arab Emirates
7.6. Asia Pacific
7.6.3. South Korea
8. COMPETITIVE ENVIRONMENT AND ANALYSIS
8.1. Key Players and Strategic Analysis
8.2. Emerging players and market profitability
8.3. Mergers, acquisitions, agreements and collaborations
8.4. Supplier Competitiveness Matrix
9. COMPANY PROFILES
9.2. point of proof
9.3. Sophs Ltd.
9.4. Trend Micro Incorporated
9.5. Symantec Company
9.6. Micro focus
9.8. KnowBe4 Incorporated
9.9. Centrify Company
9.10. Brandle Inc.
For more information about this report visit https://www.researchandmarkets.com/r/t7dubd
Global Social Media Security Market